Realize Project ROI: Why We Don’t and How to Fix It
About
70% of projects fail to deliver their promised value. Yours don’t have to.
In boardrooms and team meetings across the globe, the same painful conversation repeats: “Where’s the return on our project investment?” Organizations invest billions in initiatives that promise transformative results—yet 7 out of 10 of these projects fail to deliver their expected ROI. The cost isn’t just financial; it’s strategic, cultural, and ultimately existential.
“Realize Project ROI” shatters conventional wisdom about why projects fail and offers a revolutionary framework that finally bridges the gap between project execution and business value. Drawing on extensive research and real-world examples from organizations like Microsoft, Amazon, Salesforce, Procter & Gamble, and Netflix, this book provides a practical roadmap for leaders, project managers, and change champions who refuse to accept project failure as inevitable.
What You’ll Discover:
Why traditional project management approaches consistently fail to deliver ROI, and the hidden costs silently undermining your organization’s strategic objectives right now.
How the relentless focus on project ROI separates market leaders from the rest, and why this capability has become the ultimate competitive advantage in today’s volatile business environment.
The three universal patterns that derail projects across industries and how to recognize the warning signs before they sabotage your most critical initiatives.
Why even exceptional operational leaders often fail in project environments, and the four unique challenges that must be mastered to catalyze project success.
The Project ROI Framework: The comprehensive five-pillar system that transforms how organizations approach projects:
- The Clarity Imperative: Creating crystal-clear objectives that drive alignment when competing priorities threaten to derail progress
- The Communication Engine: Eliminating silos and engaging stakeholders to create unstoppable momentum
- The Tracking Revolution: Implementing early warning systems that prevent derailment before it’s too late
- The Leadership Catalyst: Unlocking project potential through distinctive leadership approaches that work even without formal authority
- The Benefit Realization Engine: Ensuring projects deliver their intended business value long after the implementation team has moved on
For Leaders: You’re ultimately accountable for organizational results, yet projects consistently consume vast resources without delivering proportionate value. This book provides the frameworks and tools to ensure your strategic initiatives actually deliver their promised returns, strengthening your competitive position and building credibility with boards, investors, and teams. In a world where execution increasingly separates winners from losers, can you afford not to master this capability?
For Project Managers and Change Champions: Your technical skills are strong, but project success is increasingly measured by business outcomes, not just on-time, on-budget delivery. This book bridges the gap between project management and value creation, positioning you as a strategic business partner rather than just a technical executor. It’s the difference between being seen as an administrative function versus a driver of organizational success.
Stop accepting project failure as inevitable. Start building the capability that will define the next generation of market leaders. Your competitors are already reading this book—can you afford to be left behind?